It's OH-JAY-BEE. OH-JAY-BEE, get it?
After writing obj instead for the millionth time I have to vent the steam somwhere. Maybe my fingers will learn after seeing this post ;-)
OJB works just great for me, but my fingers are soooooooo used to type obj-something...You'll see when you're my age!
(yes, I know I said this before already - my brain cells are not that bad ;-)