Everything is content!
If your applications have to do with content (and they do - read on), you shouldn't miss TSS's video interview of David Nuescheler, the JSR-170 and JSR 283 spec lead.
David explains his everything is content mantra, and the more I work with this technology, the more I agree.
And by the way, David is also CTO of a cool company that I'm kinda related with. We are looking for talented people, see you there maybe?